Consulting the Experts: The Best Customer Marketing Techniques for Your Business

Customer marketing learning

Customer marketing, big data, brand advocacy… Just a bunch of industry buzzwords, right? While these terms can be tricky to decipher, they are a crucial part of approaching and building a successful marketing campaign.  With such a massive volume of consumer data and marketing metrics available, it’s important for businesses to know how to tailor […]

Is the Customer Always Right? Understanding the Power of the Employee Experience

employee with customer

Is the Customer Always Right?   Popularized by Harry Gordon Selfridge in the early 1900s, the catchy phrase “The customer is always right” is wrong for a number of reasons.  The popular tagline is so widely recognized that the happiness of a customer is perceived to be vital to business success. After over a century […]