Consulting the Experts: The Best Customer Marketing Techniques for Your Business

Customer marketing learning

Customer marketing, big data, brand advocacy… Just a bunch of industry buzzwords, right? While these terms can be tricky to decipher, they are a crucial part of approaching and building a successful marketing campaign.  With such a massive volume of consumer data and marketing metrics available, it’s important for businesses to know how to tailor […]

How the Hospitality Industry Can Survive the Labor Shortage

the hospitality industry facing laborshortage

In 2019, average salaries in the US hospitality industry increased at twice the national rate and there were an estimated 1 million open positions. The pandemic, however, has exaggerated the driving forces that have led the country to a massive labor shortage.  The biggest reason for the employee shortage is that many workers have simply […]

Why Having A Digital Checklist is Essential for the Future of All Businesses

digital checklists

For a company that uses only hard copies of documents, switching to a digital checklist may seem like an uphill battle. However, for businesses that make the transition, digital lists soon become the lifeblood of the company.  Digital lists are the perfect solution for any business or startup that’s looking to improve accuracy, enjoy faster […]

A Connected Culture: The Impact of Social Media on Business

the Impact of Social Media on Business

Knowing the Impact of Social Media on Business is Increasingly Important in the Digital Age Prior to social media, businesses relied on traditional advertising methods and live events to help find targeted prospects. Social media has disrupted conventional marketing techniques, allowing startups to easily reach their target audiences. Social media platforms help you connect with your […]