Consulting the Experts: The Best Customer Marketing Techniques for Your Business

Customer marketing learning

Customer marketing, big data, brand advocacy… Just a bunch of industry buzzwords, right? While these terms can be tricky to decipher, they are a crucial part of approaching and building a successful marketing campaign.  With such a massive volume of consumer data and marketing metrics available, it’s important for businesses to know how to tailor […]

5 Actionable Tips for Improving Customer Satisfaction

Cutsomer satisfaction

  Prioritizing an increase in customer satisfaction is the first step towards creating an elevated customer experience. Why Customer Satisfaction is Important for the Success of Your Business A recent report from McKinsey found that “70% of the customer’s journey is based on how the customer feels they are being treated”. Improving customer satisfaction levels […]

A Connected Culture: The Impact of Social Media on Business

the Impact of Social Media on Business

Knowing the Impact of Social Media on Business is Increasingly Important in the Digital Age Prior to social media, businesses relied on traditional advertising methods and live events to help find targeted prospects. Social media has disrupted conventional marketing techniques, allowing startups to easily reach their target audiences. Social media platforms help you connect with your […]

5 Tips to Help Improve Workplace Communication

People Improve Workplace Communication

Set the tone for your workplace and follow these tips to help improve workplace communication. Effective communication is vital to establishing strong relationships within the workplace. Communication doesn’t only feel good- it shows results. Taking the necessary steps towards helping improve workplace communication will improve your employee’s commitment and the success of your business.  Whether […]

Is the Customer Always Right? Understanding the Power of the Employee Experience

employee with customer

Is the Customer Always Right?   Popularized by Harry Gordon Selfridge in the early 1900s, the catchy phrase “The customer is always right” is wrong for a number of reasons.  The popular tagline is so widely recognized that the happiness of a customer is perceived to be vital to business success. After over a century […]

Making Work Matter: Are Your Employees Satisfied?

working on employee satisfaction

Building lasting networks and having a comprehensive business strategy is important when it comes to achieving your company goals. But where do your employees fit into your business? Inquiring about employee satisfaction is the first step, but it’s important to make sure that you’re measuring it correctly. What’s working for your employees? What isn’t? Why […]