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We Need to Talk About Hygiene Theatre, It’s Hurting Your Restaurant
If you’ve not seen News of it since the arrival of Covid-19, there’s a great deal about it from news outlets at home and abroad.
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An Unbelievably Easy Way to Confidently Open Your Event Space
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As Americans contemplate going back out to shop, hygiene and transparency have emerged as important sources of concern. It is becoming increasingly important for stores and restaurants to not only follow hygiene protocols . . . but also communicate effectively that they are following those procedures. https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-great-consumer-shift-ten-charts-that-show-how-us-shopping-behavior-is-changing
The impact of COVID-19 on work and working life has created an environment that is particularly ripe for claims of . . . retaliation, health and safety . . . . The fast pace at which decisions have been and will continue to be made, as well as their unprecedented nature, has and will continue to lead to litigation across the globe. https://www.bakermckenzie.com/en/newsroom/2021/04/litigation-intelligence-ready-for-anything
An increasing number of families of employees who died from COVID-19 have asserted wrongful death actions against employers for failing to keep their family members safe while at work. https://www.fisherphillips.com/news-insights/employers-face-increase-in-covid-19-wrongful-death-lawsuits.html
The protective measures against the COVID-19 virus significantly and positively influenced customer safety during shopping, the attitudes and satisfaction, which contribute to an increase of their behavioral intentions as a result. From a managerial perspective, these findings signify that in order to build satisfied and loyal customers, retail managers should constantly reassure them that the protective measures against the COVID-19 virus taken in the store will protect their health and safety during the shopping experience. For example, retail operators should periodically evaluate/monitor their customers’ satisfaction in the context of implementing protective measures against COVID-19, which in turn will help increase behavioral intentions. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7832280/
Polling of 2,182 UK adults found that more than half of consumers say they have become more conscious of food safety and hygiene at food outlets since the pandemic began. More than three quarters of those surveyed said a lack of confidence in an outlet’s hygiene would stop them eating there, and 65 percent said they would avoid eating at a place if they were not confident in food safety standards of the premises.
Consumers will continue to expect some of the visible signs of hygiene implemented during the pandemic. Beyond the visible, long-term enhancements to store infrastructure include improved HVAC systems, enhanced filtration systems and UV lighting systems. Visible proof of “hidden” hygiene practices includes certification programs for cleanliness and sanitation as well as publicity about such improvements.
https://www.mintel.com/blog/covid-19/beyond-theater-the-demand-for-cleanliness-post-covid
For old-fashioned brick-and-mortar shopping, consumers have hygiene concerns regarding where they shop, . . . which concerns highlight the need not only for businesses to diligently follow cleanliness protocols, but to also communicate those protocols to customers.
https://weusa.biz/how-the-covid-pandemic-has-changed-consumer-behavior-p1586-233.htm
Travelers are placing an increased focus on cleanliness and hygiene when selecting which airlines to fly and which hotels to book. When U.S. survey participants were asked about their criteria for selecting a travel brand or company, cleanliness/hygiene was the top factor (57%) in determining their choice — outranking cost and every other factor. https://www.prnewswire.com/news-releases/consumers-come-clean-in-honeywell-survey-cleanliness-and-hygiene-top-priority-when-choosing-flights-hotels-301188263.html
Consumer views about retail space cleanliness and employee and co-shopper hygiene is likely to play on retail shoppers’ minds for some time to come. We might feel socially awkward about suspecting everyone around us of being potential Corona carriers. And yet for our own survival, we might be forced to replace the handshake or a shoulder pat with an aloof smile. Stepping into a mall lift will be a mental challenge for many. Mall managers would have to ensure that such fears do not persist for long by constantly making health and hygiene assurances. Consumer behaviour must be engineered to tilt toward the old familiar as soon as possible. https://brandequity.economictimes.indiatimes.com/news/marketing/post-covid-19-will-consumer-behaviour-patterns-mutate/75369733
