Consulting the Experts: The Best Customer Marketing Techniques for Your Business
Customer marketing, big data, brand advocacy… Just a bunch of industry buzzwords, right? While these terms can be tricky to decipher, they are a crucial part of approaching and building a successful marketing campaign. With such a massive volume of consumer data and marketing metrics available, it’s important for businesses to know how to tailor […]
How the Hospitality Industry Can Survive the Labor Shortage
In 2019, average salaries in the US hospitality industry increased at twice the national rate and there were an estimated 1 million open positions. The pandemic, however, has exaggerated the driving forces that have led the country to a massive labor shortage. The biggest reason for the employee shortage is that many workers have simply […]
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Why Having A Digital Checklist is Essential for the Future of All Businesses
For a company that uses only hard copies of documents, switching to a digital checklist may seem like an uphill battle. However, for businesses that make the transition, digital lists soon become the lifeblood of the company. Digital lists are the perfect solution for any business or startup that’s looking to improve accuracy, enjoy faster […]
5 Actionable Tips for Improving Customer Satisfaction
Prioritizing an increase in customer satisfaction is the first step towards creating an elevated customer experience. Why Customer Satisfaction is Important for the Success of Your Business A recent report from McKinsey found that “70% of the customer’s journey is based on how the customer feels they are being treated”. Improving customer satisfaction levels […]
How to Avoid Health Code Violations and Promote Food Safety in Your Restaurant
It’s time to prioritize health and food safety so you can prevent health code violations in your restaurant. It’s been reported that 70% of diners are deterred by health code violations when choosing a restaurant. And since the COVID-19 pandemic began, health inspectors and consumers alike have elevated their standards for food safety. If you […]
A Connected Culture: The Impact of Social Media on Business
Knowing the Impact of Social Media on Business is Increasingly Important in the Digital Age Prior to social media, businesses relied on traditional advertising methods and live events to help find targeted prospects. Social media has disrupted conventional marketing techniques, allowing startups to easily reach their target audiences. Social media platforms help you connect with your […]
5 Tips to Help Improve Workplace Communication
Set the tone for your workplace and follow these tips to help improve workplace communication. Effective communication is vital to establishing strong relationships within the workplace. Communication doesn’t only feel good- it shows results. Taking the necessary steps towards helping improve workplace communication will improve your employee’s commitment and the success of your business. Whether […]
Sticking with the 10%: 3 Growth Strategies for Restaurant Startups
Restaurant startups will need to reevaluate their priorities for the best chance at survival. Statistically, 9 out of 10 startups fail. Razor thin margins determine which restaurant startups are elevated as foundational food and service investments. And while restaurants are notoriously behind the tech-curve, finding a balance between industry tradition and industry disruption is key. […]
Is the Customer Always Right? Understanding the Power of the Employee Experience
Is the Customer Always Right? Popularized by Harry Gordon Selfridge in the early 1900s, the catchy phrase “The customer is always right” is wrong for a number of reasons. The popular tagline is so widely recognized that the happiness of a customer is perceived to be vital to business success. After over a century […]
