Defining the Landscape: How Multiple Data Points Can Help Your Business Master the Butterfly Effect

A man misses his flight after a traffic accident causes bumper to bumper traffic on his way to the airport. He sits down at his gate, frustrated that he will now have to catch a later flight. If only he had taken a different route. A woman, afraid of missing her flight, gets to the […]
Mystery shopping advantages for retailers

Successful business owners know just how vital it is to provide each and every customer with the best possible shopping experience. After all, retaining customers has been shown to help increase conversion rates and profitability. However, while CEOs know the importance of customer retention, they are not always able to be present at their businesses […]